Develop and execute a content strategy that aligns with our marketing goals and buyer personas.
Create high-quality content across various formats, including blog posts, articles, case studies, white papers, social media content, and email campaigns.
Conduct keyword research and SEO optimization to improve organic traffic.
Manage and contribute to our content calendar, ensuring timely content creation and publication.
Collaborate with the Sales and Design teams to develop ABM campaigns targeting key accounts.
Implement and manage lead nurturing campaigns through email marketing automation platforms.
Analyze marketing campaign performance using data analytics tools and recommend improvements.
Stay up to date on the latest marketing trends and best practices.
Qualifications:
3-4 years of experience in content marketing, content creation, or a related field.
MBA in Marketing
Proven track record of developing and executing successful content marketing campaigns.
Strong writing and editing skills with the ability to create clear, concise, and engaging content.
Experience with SEO best practices and keyword research.
Working knowledge of content management systems (CMS) and email marketing platforms.
Experience with marketing automation tools a plus.
Familiarity with ABM principles and strategies.
Excellent analytical skills with the ability to track and measure campaign performance.
Strong communication and collaboration skills.
Ability to work independently and manage multiple projects simultaneously.
Passion for marketing and a desire to learn and grow.
