- As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth
- You will work closely with cross-functional teams to implement campaigns and initiatives that align with our business objectives
- The ideal candidate is a creative, data-driven, and enthusiastic professional with a passion for marketing
Roles and Responsibilities:
- Market Research: Conduct research on the Indian market, industry trends, and competitor activities to identify opportunities and insights for marketing strategies.
- Marketing Strategy: Develop and execute marketing strategies and campaigns that align with business goals and objectives, targeting specific customer segments. Content Creation: Create and curate compelling content, including blog posts, whitepapers, case studies, and videos, to educate and engage the target audience.
- Social Media Management: Manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance.
- Email Marketing: Develop and execute email marketing campaigns, newsletters, and drip campaigns to nurture leads and maintain customer engagement.
- SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to drive traffic and conversions.
- Event Planning: Coordinate and manage both virtual and physical events, such as webinars, conferences, and trade shows, to promote our AI solutions.
- Marketing Analytics: Track and analyze the performance of marketing campaigns and initiatives, using data to make data-driven decisions and report results to the management team.
Qualifications:
- Masters or MBA in Marketing, Business, or a related field.
- Strong knowledge of digital marketing channels and tools.
- Proficiency in using marketing software and analytics tools.
- 3+Years of experience marketing role.
- Collaborative and able to work effectively in a team.
