As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to promote our products or services. Your primary responsibility will be to collaborate with cross-functional teams to create and implement campaigns that drive brand awareness, customer acquisition, and revenue growth. You will utilize your expertise in various marketing channels and techniques to analyze market trends, identify opportunities, and optimize our marketing efforts.
Key Responsibilities:
- Develop Marketing Strategies:
Collaborate with the marketing team to develop comprehensive marketing plans aligned with business objectives.- Conduct market research to understand target audiences, competitors, and industry trends.
Utilize consumer insights to identify key messaging, positioning, and value propositions.
Plan, execute, and monitor multi-channel marketing campaigns across digital, social media, email, and traditional channels.- Create compelling content, including copywriting, visuals, and multimedia assets, to engage audiences and drive conversions.
Monitor campaign performance, analyze metrics, and optimize strategies to maximize ROI and achieve KPIs.
Maintain brand consistency across all marketing channels and materials.- Develop brand messaging guidelines and ensure adherence across marketing communications.
Collaborate with creative teams to produce brand assets, including logos, imagery, and brand collateral.
Implement digital marketing strategies, including SEO, SEM, PPC, and social media advertising, to increase online visibility and generate leads.- Manage website content, optimize user experience, and utilize analytics tools to track performance and make data-driven decisions.
Stay updated on digital marketing trends and best practices to continuously improve campaign effectiveness.
- Cross-functional Collaboration:
Work closely with product, sales, and customer service teams to align marketing initiatives with overall business goals.- Provide marketing support for product launches, promotions, and events.
Foster strong relationships with external partners, agencies, and vendors to enhance marketing capabilities and reach.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field. Master's degree or professional certifications (e.g., Google Analytics, HubSpot) preferred.
Proven experience (2-5 years) in marketing, preferably in a similar role.- Strong understanding of marketing principles, strategies, and tactics.
Proficiency in digital marketing platforms, analytics tools, and content management systems.
- Excellent communication skills, both written and verbal.
Analytical mindset with the ability to interpret data and derive actionable insights.- Creative thinker with a passion for innovation and problem-solving.
Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments.
Job Type: Full-time
Pay: 15,
- 00 - 25,000.00 per month
Benefits: - Paid sick time
Schedule:
Supplemental pay types:
* Performance bonus
Ability to commute/relocate:
- Bengaluru, Karnataka 560001: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 2 years (Required)
Work Location: In person
