Accountable for the delivery of volume, gross margin and market share targets for Independent Car workshop channel
Responsible for development of channel marketing plans in line with marketing strategy
Developing and implementing channel offers and promotions
Leading advocacy programs for the channel
Supervises regular reviews of effectiveness of programmes and advises changes to programmes to maximise efficiency and effectiveness.
Manage channels performance and the yearly marketing spends (ASP and CAPEX)
Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.
What you will need to be successful (experience and qualifications) !
Education
Experience
5+ years of proven experience in Sales and Marketing
Sales and channel management experience desirable
Experience of working with agencies
Experience of working in a matrix organization with complex customer interfaces
Lubricants experience desirable but not crucial
Skills & Proficiencies
Generating and Applying Customer and Consumer Insights: Expert
Developing channel marketing plans: Skilful
Design of Trade programs: Skilful
Customer Value Proposition Development: Skilful
Performance Monitoring: Expert
