Candidate Application Form
Designation: Senior Executive - Trade Marketing Department: Marketing Location: New Delhi Job Type: Full-Time Job Code: PCIS000096
Defined Roles Responsibilities
Development, Ideation, and Implementation of Trade Marketing Collaterals:
- Lead the creation and execution of trade marketing materials in alignment with brand objectives.
- Ensure collaterals effectively communicate the brand message and meet marketing goals.
- Collaborate with the creative team to design visually appealing and impactful marketing materials.
Contribution To ATL/BTL Marketing Activities And Events
- Participate in planning and executing Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns.
- Coordinate and manage events, promotions, and other marketing activities to enhance brand visibility and sales.
- Work closely with the sales and brand teams to integrate trade marketing strategies with overall marketing plans.
Vendor Development And Management, Retail Branding, And Collateral Logistics
- Identify, evaluate, and establish relationships with vendors, event organizers, and marketing agencies.
- Negotiate contracts to ensure the best value and quality of services provided.
- Manage retail branding strategies to enhance brand presence at retail outlets.
- Oversee the logistics, distribution, and assortment of trade marketing materials.
Monitoring Of Marketing Warehouse And Conducting Field Audit Checks
- Oversee the operations of the marketing warehouse, ensuring proper storage and handling of materials.
- Implement inventory management practices to track stock levels and usage.
- Conduct field audits to assess the visibility and effectiveness of trade marketing activities.
- Provide feedback and recommendations to improve the execution of marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Relevant trade marketing experience in any field will be a plus.
- Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
- Ability to manage multiple projects with different objectives simultaneously.
- Strong negotiation skills to secure the best value with vendors, event organizers, and marketing agencies.
- Openness to travel across India to guide sales teams in the implementation of collaterals and audits.
About The Company
Welcome to Indobevs, where we're shaking up the spirits scene with a spark of innovation, a dash of new-age charm, and a whole lot of fun!
At Indobevs, we're not just about liquor; we're about experiences. From the smoothest whiskeys to the sassiest gins, we've curated a diverse portfolio that's sure to tickle every fancy.
But wait, there's more! Meet BroCode, our game-changing product that's redefining cool sips with every pop of the cap.
Our journey began with a simple idea: why settle for the ordinary when you can sip on the extraordinary Whether you're a seasoned connoisseur or a casual sipper, we've got something special waiting just for you.
But hey, we're not all serious about spirits; we're serious about having a good time! Dive into our world, where every bottle has a story to tell and every sip is an adventure in itself.
Join us at Indobevs and let's raise a glass to the new age of liquor! Cheers!
