Company Description
Scanta is a tech company based in San Francisco that specializes in providing AI and Spatial Computing strategic advisory services. The company is known for being a leader in advanced technological innovation and has a diverse talent pool of product consultants and developers to support its customers.
Role Description
This is a full-time on-site Marketing Research Intern role located in Gurugram at Scanta. The Marketing Research Intern will be responsible for conducting market research, analyzing data, communicating findings, performing quantitative research, and supporting research projects.
Key Responsibilities:
- Content Strategy Development:Collaborate with theCRO to create and implement a comprehensive content marketing strategy that aligns with business goals and audience needs.
- Market Research:Conduct thorough market research to identify trends, customer preferences, and competitive dynamics, utilizing both qualitative and quantitative methods. Outcome is content positioning solution and ROI
- Content Creation:Produce high-quality, engaging content for various platforms, including blogs, social media, email,newsletters, and website landing pages, ensuring it reflects research findings.
- Data Analysis:Analyze and interpret research data to derive insights that inform content direction and marketing strategies, using statistical tools and software.
- SEO Optimization:Employ SEO best practices to enhance content visibility and drive organic traffic, incorporating relevant keywords and data-driven insights.
- Performance Tracking:Monitor and report on content performance metrics, leveraging insights from marketing research to refine content initiatives.
- Trend Monitoring:Stay current with industry trends, customer feedback, and competitor activities to continuously improve content effectiveness and relevance.
Qualifications:
- Bachelor's degree in Marketing(or in process), Communications, Business, or a related field.
- Ambition in content marketing and market research, with a strong portfolio of relevant work.
- Strong writing, editing, and communication skills, with the ability to translate complex data into clear narratives.
- Excellent analytical skills with a detail-oriented approach and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Familiarity with digital marketing analytics tools (e.g., Google Analytics) and social media insights.
- Experience with graphic design or multimedia content creation.
- Knowledge of SEO principles and best practices.
