Marketing Research Analyst

Job description

Job Description | Marketing Research Analyst

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our dynamic team at Pulp Strategy. As a Market Research Analyst, you will play a pivotal role in providing valuable insights and data-driven recommendations to support our media planning and strategy. The ideal candidate should possess strong analytical skills, a deep understanding of media trends, and the ability to translate data into actionable insights.

Key Responsibilities:

1. Conduct Market Research:

- Conduct thorough market research to analyze industry trends, competitive landscape, and consumer behavior.

- Utilize various research methods, including surveys, interviews, focus groups, and data analysis tools.

- Should have good knowledge on doing secondary research

2. Media Landscape Analysis:

- Evaluate media consumption patterns and identify emerging trends in the media landscape.

- Analyze the effectiveness of different media channels and platforms.

3. Competitive Analysis:

- Monitor and analyze competitors advertising and marketing strategies.

- Provide insights on competitive positioning and market share.

4. Data Collection and Analysis:

- Collect and analyze data related to media campaigns, audience demographics, and advertising effectiveness.

- Interpret complex data sets and generate actionable insights for the media planning team.

5. Reporting and Presentation:

- Prepare comprehensive reports and presentations summarizing research findings and insights.

- Communicate research results to internal teams and clients in a clear and compelling manner.

6. Collaboration:

- Work closely with cross-functional teams, including media planners, account managers, and creative teams, to align research findings with campaign objectives.

- Collaborate with external research partners when necessary.

7. Stay Updated on Industry Trends:

- Stay informed about industry trends, technological advancements, and changes in consumer behavior relevant to media and advertising.

Qualifications:

- Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.

- Proven experience as a Market Research Analyst or similar role in a media agency or related industry.

- Strong proficiency in statistical analysis tools and data visualization techniques.

- Excellent communication skills, both written and verbal.

- Detail-oriented with the ability to manage multiple tasks and deadlines.

- Familiarity with media planning and advertising concepts.

- Proficient in using research tools, databases, and analytics software.

- Proficient with MS office tools.

- Demonstrated strong business acumen, with the ability to understand and align market research findings with broader business strategies.

- Proven experience in translating market insights into actionable recommendations that contribute to business growth.

Pulp Strategy is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.