About DrinkPrime:DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.
At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.
The Marketing Research Analyst will be responsible for leading all market research initiatives and analyzing consumer data to provide actionable insights to the branding & communications team. This role requires a deep understanding of consumer behaviour, strong analytical skills, and the ability to translate data into clear, actionable recommendations.
- Roles & Responsibilities:
A. Consumer Research
- Conduct primary and secondary market research to gather data on market trends, competitive landscape, and consumer behavior.
- Lead all marketing research initiatives for the brand, including brand health track to measure brand salience metrics like awareness, consideration, usage, NPS; media behaviour studies to shape content & communication strategies; consumer understanding studies, and any other ad hoc research projects.
- Conduct social media analysis for DrinkPrime and its competition, platform specific trend researches for Instagram, YouTube, LinkedIn and X, and provide actionable insights to the brand & content strategy teams
B. Insights & Analytics
- Develop and maintain consumer segmentation models to develop cohort specific actionable insights to make marketing efforts more effective.
- Prepare periodic reports and presentations to communicate research findings, insights and recommendations to stakeholders.
- 2+ years of experience in Market Research, Consumer Insights & Analytics or a related field
- Strong analytical and problem solving skills
- Ability to work independently and as part of a team
- Excellent communication, presentation and data reporting skills
Job Type: Full-time
