External Relations, Marketing & Promotions: To support the management in raising the visibility of the School by carrying out an effective marketing and communications plan in order to:
- Attract new students across the Schools portfolio and publicise the strengths of the school
- Promote the profile of the School as a whole to external audiences. Key measures of success are:-The number of new enquiries generated and the conversion of enquiries through to enrolment.
- Building and sustaining strong and effective relationships with the parent body
Will include work inside and outside the school
- Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
- Marketing Budget management
- Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
- Contribute into school website including content and customer experience and the schools social media channels
- Develop and manage relationships with feeder schools to support enrolment growth
- Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
- Work collaboratively with school colleagues, contributing to sharing best practice.
Marketing collateral and publicity material
- Writing and producing marketing material (brochures, posters, flyers etc.) for the Schools programs, sourcing student and parents testimonials etc.
- Preparing marketing collateral for the Schools corporate relations activities, working with relevant school officials
- Preparing PowerPoint presentations for schools at promotion events and conferences
- Responsible for the Schools publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events.
