- Manage the uploading of text, graphic and multimedia of content into the full suite of Marketo templates and campaign programs
- Demonstrate nimble wor k habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes
- Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximize Marketo s potential
- Communicate parameters clearly with each individual content contributor, also identifying how best to modify their content if, for example, headlines are too long, or edits need to be made; focus on resolving time-consuming and repeating delays
- Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs
- Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona
- Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads
Essential Functions -
- Be an internal expert on implementing Marketo campaigns, and help identify ways to scale capacity and speed either in-house or via external support
- Develop processes to capture the content in the exact formats that you need to upload to Marketo , making allowances that some of the editing will still need to be performed manually
- Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles ( e.g. Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns
- Educate internal teams on how to take advantage of new Marketo campaign formats; provide insight on what kind of content will work best in these new formats
- Continuously identify thought leadership that elevates Argus brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel
- Understand the importance of data and data management for privacy and MA/CRM management and reporting
- Work closely with our webmaster on form integration and web journeys
- Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool
- Identify underperforming working practices and processes and escalate for corrective action
- Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth
What we re looking for in you:
- Have proven experience working with Marketo to utilise full functionality in delivering commercially successful campaigns
- Can apply your technical skills to deliver efficient and automated workflows
- Have success in partnering with subject matter experts to get the best use out of their content
- Enjoy educating others on new workflows and approaches
- Know the importance of ensuing data is correctly managed and privacy requirements are fully met
- Accurately forecast lead times, holistically considering workload and communicate this clearly to stakeholders
- Self-directed to continuously adapt to achieve strategic goals without requiring micro- management
- Can deliver and accept constructive criticism in a collegial, team-based environment
- Enjoy a fluid, fast-paced, entrepreneurial work environment
- Have high attention to detail and produce quality work in a timely manner
- Are willing to work with people at all levels of the organization from the CEO to the interns
- Not overly reliant on email, can pick up the phone or meet in person to build substantive relationships
- Are excited to solve problems from start to finish identify causes, recommend solution, and implement
- Believe in Passion, Integrity, Excellence and Results
