- Manage the uploading of text, graphics, and multimedia content into the full suite of Marketo templates and campaign programs .
- Demonstrate nimble work habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes .
- Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximise Marketo s potential .
- Communicate parameters clearly with each content contributor, also identifying how best to modify their content if, for example, headlines are too long, or edits need to be made; focus on resolving time-consuming and repeating delays .
- Leverage key Marketo functionality, such as tokens and dynamic content, to reduce execution time and increase consistency across all Marketo programs .
- Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona .
- Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads .
Essential Functions :
- Be an internal expert on implementing Marketo campaigns, and help identify ways to scale capacity and speed either in-house or via external support .
- Develop processes to capture the content in the exact formats that you need to upload to Marketo , making allowances that some of the editing will still need to be performed manually .
- Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (e.g., marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design, and nurture campaigns) .
- Educate internal teams on how to take advantage of new Marketo campaign formats; provide insight on what kind of content will work best in these new formats .
- Continuously identify thought leadership that elevates Argus brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel .
- Understand the importance of data and data management for privacy, MA/CRM management, and reporting .
- Work closely with our webmaster on form integration and web journeys .
- Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool .
- Identify underperforming working practices and processes and escalate for corrective action .
- Be a contributor to the ever-present need to improve people, information, and technology to create a rewarding career experience that also delivers aggressive revenue growth .
What we re looking for in you:
- Have proven experience working with Marketo to utilise its full functionality in delivering commercially successful campaigns .
- You can apply your technical skills to deliver efficient and automated workflows .
- Have success in partnering with subject matter experts to get the best use out of their content .
- Enjoy educating others on new workflows and approaches .
- Know the importance of ensuring data is correctly managed and privacy requirements are fully met .
- Accurately forecast lead times, holistically consider workload, and communicate this clearly to stakeholders .
- Self-directed to continuously adapt to achieve strategic goals without requiring micro-management .
- Can deliver and accept constructive criticism in a collegial, team-based environment .
- Enjoy a fluid, fast-paced, entrepreneurial work environment .
- Have high attention to detail and produce quality work promptly .
- Are willing to work with people at all levels of the organization from the CEO to the interns .
- Not overly reliant on email, can pick up the phone or meet in person to build substantive relationships .
- Are excited to solve problems from start to finish, identify causes, recommend solutions, and implement them .
- Believe in passion, integrity, excellence, and results .
