Develop a comprehensive marketing framework to support brand awareness and customer acquisition
Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion
Be adept in content creation, content development and Content Marketing through digital channels.
Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing
Comprehensive knowledge of ABM Activities across platforms (primarily digital)
Work closely with marketing operations and corporate communications teams to efficiently execute day-to-day objectives in line with high-level business goals
Responsible for lead generation through events, online campaigns, webinars, content marketing, etc.
Manage analyst relations to ensure greater visibility and recognition for the organization in analyst studies and reports resulting in high-value leads
Work effectively with the team to create a strong content marketing strategy and thought leadership pieces
Constantly track marketing KPIs and create new opportunities for generating leads
Work closely with the business team to translate business objectives into corresponding Marketing plans
Expertise in organizing and managing virtual events / Webinars as a part of lead generation activities
COMPETENCIES (SKILLS AND ABILITIES)
Demonstrated ability to deliver B2B marketing programs with proven results in the IT Services Industry
Ability to thrive in a fast-paced, low supervision environment
Strategic thinker who can analyze markets and opportunities
Excellent communication skills- Written and verbal
