About The Role
The role of a Marketing Manager with Digital Marketing expertise is multi-faceted, involving strategic planning, execution, analysis, and team leadership. By leveraging BTL and Digital marketing strategies and tools, the Marketing Head drives brand visibility, customer acquisition, and revenue growth while maintaining a consistent online presence and delivering measurable results.
Key Responsibilities
- Develop and Execute Digital Marketing Strategies:
- Develop and implement comprehensive digital marketing strategies aligned with overall marketing and business objectives.
- Identify target audiences, create buyer personas, and develop customer segmentation strategies.
- Plan and execute integrated digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimisation (SEO), social media, email marketing, content marketing, and display advertising.
Developing BTL Marketing Strategies
Create and implement below-the-line marketing strategies that complement the overall marketing objectives and brand positioning. This includes identifying target audiences, understanding their preferences, and determining the most effective BTL marketing channels and tactics.
Agency Handling : Manage Online Presence and Branding:
- Collaborate with the creative team, agencies, and vendors to develop and execute marketing campaigns and assets.
- Oversee the organisation's online presence, ensuring consistent branding and messaging across all digital channels through the agency
- Agency Monitor and manage the company's website, blog, social media accounts, and other online properties.
- Optimise the user experience (UX) and user interface (UI) of digital assets to drive engagement and conversions.
Content Marketing And SEO
- Develop and oversee content marketing strategies, including content creation, distribution, and promotion.
- Conduct keyword research and implement on-page and off-page SEO tactics to improve organic search rankings.
- Collaborate with content creators, copywriters, and designers to develop engaging and relevant content for various digital channels.
Drive Lead Generation
- Develop and implement lead generation strategies to attract qualified leads and grow the customer base.
- Optimise landing pages, calls-to-action, and lead capture forms to increase conversion rates.
- Monitor and analyse key performance indicators (KPIs) to track lead generation and customer acquisition efforts.
Conduct Data Analysis And Performance Tracking
- Utilise digital analytics tools to analyse website traffic, user behaviour, and campaign performance.
- Monitor and report on key metrics such as website traffic, conversion rates, click-through rates (CTRs), and return on investment (ROI).
- Use data-driven insights to make informed decisions and optimise digital marketing strategies.
Collaborate With Cross-Functional Teams
Work closely with sales, product management, and other departments to align marketing strategies with business goals.
Budget Management
- Develop and manage the digital marketing budget, allocate resources effectively, and optimise spending for maximum ROI.
- Monitor and control costs related to digital marketing campaigns, tools, platforms, and advertising.
Stay Updated With Industry Trends
- Stay current with digital marketing trends, emerging technologies, and best practices.
- Continuously evaluate and recommend new digital marketing tools, platforms, and strategies to drive innovation and competitive advantage.
Team Leadership And Development
- Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship.
- Set performance goals, conduct regular performance evaluations, and foster a collaborative and high-performing team culture.
- Brand Monitoring and Reputation Management:
- Monitor and respond to online reviews, customer feedback, and social media conversations to maintain and enhance brand reputation.
- Implement strategies to manage and mitigate any potential brand reputation risks.
Attributes
Strategic Thinker: Ability to think strategically and develop long-term digital marketing strategies that align with the overall marketing and business goals.
Strong Leadership Skills: Possess strong leadership qualities to lead and inspire a team of digital marketers, providing guidance, support, and fostering a collaborative work environment.
Analytical Mindset: Proficient in data analysis and interpretation, using digital analytics tools to track and measure campaign performance, identify trends, and make data-driven decisions.
Creativity and Innovation: Demonstrates creativity and innovative thinking to develop unique and engaging digital marketing campaigns that stand out in a competitive landscape.
Tech-Savvy: Stay updated with the latest digital marketing trends, technologies, and tools. Proficient in using digital marketing platforms, automation tools, and analytics software.
Results-Oriented: Driven by achieving measurable results, setting key performance indicators (KPIs), and continuously optimising campaigns for better performance and ROI.
Customer-Centric: Understands the target audience, their needs, and behaviours, and develops digital marketing strategies that effectively engage and convert customers.
Strong Communication Skills: Excellent communication skills, both written and verbal, to effectively convey ideas, strategies, and reports to stakeholders, team members, and cross-functional teams.
Adaptability and Agility: Ability to adapt to changing market dynamics and emerging digital trends, quickly adapting strategies and tactics to stay ahead of the curve.
Collaboration and Relationship Building: Collaborates effectively with cross-functional teams such as sales, product management, and creative teams to align marketing strategies and initiatives. Builds and maintains relationships with external stakeholders, agencies, and partners.
Passion for Continuous Learning: In a rapidly evolving digital landscape, demonstrates a thirst for knowledge, actively seeking out new industry trends, best practices, and learning opportunities to stay ahead in the field.
Attention to Detail: Pays meticulous attention to detail, ensuring accuracy and quality in digital marketing campaigns, content, and messaging.
Brand Stewardship: A strong understanding of the brand's values, vision, and voice, ensuring brand consistency across all digital marketing initiatives.
Time Management and Prioritization: Ability to manage multiple projects, deadlines, and priorities, ensuring efficient use of resources and timely delivery of digital marketing initiatives.
Resilience and Adaptability: Can effectively navigate through challenges and setbacks in a dynamic and fast-paced digital marketing environment, displaying resilience and adaptability.
Experience
Minimum of 4-6 years of experience in Marketing, Business development with an experience of a Marketing Head.
Qualification
Graduate / (Preferable) Postgraduate any Discipline
Additional Skills
Microsoft Office Suite and CRM software Exposure, Marketing tools and Marketing Automation exposure
