About Zencoder:
Join us at Zencoder, where our mission is to advance human knowledge through innovative AI solutions. We're transforming the landscape of software development by empowering developers with AI coding agents embedded into their workflow that help create high-quality software and accelerate product delivery. By addressing many of the routine and mundane aspects of the complex SDLC process, product organizations are instead empowered to focus on creativity, delivering value, and outperforming their competition. More about Zencoder here: https://zencoder.ai/
Role Overview:
We're looking for a dynamic Marketing Manager / Senior Marketing Manager to join our team. This role is perfect for someone passionate about marketing with a versatile skill set and a drive to shape and grow a brand in the tech space. This is more than a tactical marketing position; you will be responsible for shaping the way Zencoder goes to market, driving awareness, demand, and thought leadership in the fast-evolving AI space. You will have the autonomy to develop and execute strategies that impact our growth trajectory, positioning Zencoder as a leader in the AI developer space.
Key Responsibilities:
- Brand Development: Help refine and amplify Zencoder's brand voice, ensuring consistent messaging across all platforms.
- Product Marketing: Partner with product teams to develop go-to-market strategies for new features and launches. Drive messaging and positioning that clearly communicates Zencoder's value proposition and unique differentiators.
- Thought Leadership & Content Strategy: Position Zencoder as a thought leader in AI-driven developer tools through insightful content, including blog posts, whitepapers, webinars, and industry speaking engagements. Establish and grow Zencoder's voice in the industry.
- Demand Generation: Assist in the development and execution of demand generation programs to acquire, nurture, and convert leads.
- Event Marketing: Help plan and execute virtual and in-person events, webinars, and trade shows, ensuring Zencoder's message reaches a wider audience.
- Social Media Management: Build and manage our social media presence, crafting posts, engaging with our community, and measuring performance across LinkedIn, X (formerly Twitter), Instagram, and Facebook.
- Analytics & Reporting: Track, analyze, and report on the performance of marketing initiatives, making data-driven decisions to optimize and improve outcomes.
- Cross-functional Collaboration: Work closely with product, sales, and customer success teams to align marketing strategies with business goals and ensure a cohesive customer experience.
Qualifications:
- MBA from a top tier institution, with a focus on marketing, business, or a related field.
- 1-3 years of experience in a generalist marketing role, ideally within the tech or SaaS space.
- Strong understanding of digital marketing principles and tactics (SEO, SEM, social media, email marketing).
- Excellent communication and storytelling skills, with the ability to translate complex technical concepts into clear and compelling messaging.
- Analytical mindset with experience in marketing performance tracking and data-driven decision-making.
- Self-starter with a proactive attitude and the ability to thrive in a fast-paced, high-growth environment.
- Familiarity with marketing automation tools, CRM systems, and analytics platforms is a plus.
Why Join Zencoder
- Impact: Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.
- Growth potential: Thrive in a high-growth AI startup combining personal and career growth.
- High Talent Density: Collaborate daily with our experienced AI engineers, software engineers, and founder, Andrew Filev.
- Equity: Align your success with ours by participating in our equity plan.
Zencoder is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
