Marketing Manager

Company Overview

Uppeel Consumer Care Pvt. Ltd. has launched a new Beauty brand, Uppeel in July 2024 and is building their core team. The brand has secured its pre-seed funding in March 2024, and has formulations backed by one of India's largest fragrances & flavours manufacturers.

If you have strong aesthetic instincts, communication skills, keen attention to detail, ability to multitask, an interest in numbers and creatives alike, and a propensity to solve problems independently you'll love this role.

You can look forward to collaborating with a fun and close-knit agile team & together we will redefine the Indian Beauty landscape and build a brand that knows better and does better!

About the Role

This is an exciting opportunity to be part of a dynamic 0-1 journey for a premium to-be-launched brand. As the brand & marketing manager, you will be part of the founding team and directly work with the founders. This is a high ownership role, with full responsibility of the marketing function.

Responsibilities:

• Set up the marketing function from scratch and lead all activities across the funnel including brand awareness, consideration, purchase, loyalty and retention
• Own revenue management for the brand by collaborating with external partners and internal teams - this includes revenue from all channels: online marketplaces (key account management), D2C website (including performance marketing management) as well as offline sales channels
• Be the single point of contact and own overall brand management, including brand launch, product launches, campaign planning, content direction and design management
• Ensure that the right communication is set and consistently executed for the brand across social media, influencer marketing and other digital channels
• Build in-depth competitor, market and consumer understanding in order to build monthly and quarterly marketing plans and effectively guide the team (internal and external)
• Plan marketing channel mix and evaluate marketing ROI across different activities / channels and tweak strategy periodically, as required
• Lead all marketing activities, across channels - this includes website, online marketplaces, any offline events and pop-ups, cross-brand collabs, etc.
• Drive operational excellence (budget management, KPI tracking, etc.) from day one and create a data-driven culture within the marketing team

Minimum Qualification

• 3-4 years working with D2C brands, experience with lifestyle/ beauty brands preferred.
• Deep understanding of the digital ecosystem.
• Excellent communication skills both verbal and visual.
• Creativity, out of the box thinking and an ability to problem-solve independently.

Location

This is a full-time role based in Wagle Estate, Thane (near Mumbai) with 6 days working (Monday - Saturday), and Saturdays Work From Home.

Application Process

Please drop us an email with your CV and a short note on why you would be a good fit at [Confidential Information]. Don't forget to use the subject line Marketing Manager Application (Your Name). We will get back to you ASAP, if we think your candidature fits the bill.