Therefore Im is a leading clinic chain operating across five centers in India, renowned for its commitment to providing holistic healthcare solutions. Also, we have our own range of personal care products, slated for both nationwide and international distribution. With a robust offline and online presence, Therefore Im aims to redefine standards in personal care, offering innovative solutions that prioritize well-being and self-care.
Responsibilities
- Assist the Business Head in developing and executing strategic marketing plans to drive brand awareness and product sales.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment across all channels.
- Manage social media platforms, including content creation, community engagement, and performance tracking to enhance brand visibility and engagement.
- Plan and execute digital advertising campaigns, leveraging data analytics to optimize performance and ROI.
- Conduct market research and competitor analysis to identify trends and opportunities for growth in the personal care sector.
- Support in the creation of marketing collaterals, including product packaging, promotional materials, and online assets.
- Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive edge.
- Act as a liaison between the marketing team and external agencies/vendors to ensure timely and quality deliverables.
- Assist in budget management and allocation to maximize marketing effectiveness and efficiency
Requirements
- Bachelor's degree with 3-5 years of experience in marketing, preferably in the FMCG or digital brands sector.
- MBA in Marketing or related field will be a plus.
- Proven expertise in social media management and performance marketing.
- Strong understanding of data analytics for digital advertisements, with the ability to interpret and apply insights effectively.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies.
- Passion for personal care and wellness, with a genuine interest in contributing to the company's mission of promoting holistic health and self-care.
