Overview
Our client's goal is to promote preventive care as the new norm for lifestyle diseases, fueled by the wisdom of Ayurveda.
Their mission is to keep you out of hospitals. While the world is focusing on building more medical facilities, they are dedicated to promoting preventive healthcare. With growing awareness about the side effects of prescription drugs for lifestyle diseases like hypertension, diabetes, and allergies, theybelieve in addressing these issues through diet and lifestyle changes. Their story is rooted in personal transformation. They understand the struggles of managing conditions like high blood pressure and diabetes with modern medicine. That's why they are committed to offering natural alternatives that empower us to live a medication-free life.
Requirement
- 4- 9 years of experience in the marketing domain
- Proficiency with online marketing and social media strategy
- Bachelor's degree (or equivalent) in marketing, business, or related field
Responsibilities
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Need to manage a team efficiently
- Proficient in vendor management
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
