Company Description
School of Ultimate Leadership (SOUL) is a non-partisan contemporary executive educational institution located in Ahmedabad. Our mission is to empower public service professionals, including politicians and bureaucrats, with the skills, exposure, fellowship, and intellectual curiosity to become strong positive forces for social development. We believe that effective leadership is the cornerstone of positive societal transformation.
Role Description
This is a full-time on-site role for a Marketing Manager at SOUL. The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our educational programs and initiatives. The day-to-day tasks will include conducting market research, creating and managing marketing campaigns, analyzing data and metrics, collaborating with cross-functional teams, and monitoring and reporting on marketing activities.
Job Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with the company's objectives, target audience, and industry trends.
- Plan, implement, and oversee multi-channel marketing campaigns to drive brand awareness.
- Manage budgets effectively, allocating resources to maximize ROI across various marketing channels.
- Maintain and enhance the company's brand identity, ensuring consistency across all marketing collateral and communication channels.
- Monitor brand sentiment and perception, proactively addressing any issues or opportunities for improvement.
- Oversee digital marketing efforts, including website management, social media strategy, email marketing, and online advertising.
- Analyze digital metrics and KPIs to measure performance and inform future marketing decisions.
- Lead content strategy and creation across various platforms and formats, including blog posts, whitepapers, videos, and infographics.
Qualifications:
- Master's degree in marketing or business administration; MBA or relevant advanced degree preferred.
- Proven experience in marketing management of atleast 5 years, with a track record of successfully developing and implementing marketing strategies that drive results.
- Strategic mindset, with the ability to think creatively and analytically to solve complex problems and drive innovation.
- Proficiency in digital marketing and designing tools and platforms, google analytics, canva.
- Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Event management experience will be great
