Develop & execute monthly Brand Budgets and allocations
Ensure budget tracking and monitoring
Drive Brand Culture
Develop and Ideate Regional Brand Campaigns and LTOs
Work with Design Teams & seek creative approvals
Work with Digital Marketing Team to develop digital strategies for the brands
Drive PR Strategies for the brands, and see to execution
Leverage Partnerships with relevant brands at local level
Leverage relationships with influencers to support brand marketing objectives
Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals
Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business
Drive Local Community Engagement Initiatives
Handling marketing Existing and New Stores in the region
Traditional media advertisement plans for each city allocated against each goal
DIGITAL
Work on digital brand calendars with digital teamDrive brand related content generation & help shoot at caf level to support digital team
Ensure seamless updates with local teams
Ensure execution of promotional whatsapp messages by regional teams, max twice a week, in sync with marketing and outlet
REPORTS
Monthly marketing plan for each caf to be prepared & discussed with Dept head by 20th of each month for approvals
Consolidated brand marketing reports to be shared every end of month
Campaign analysis to be kept ready at all times post completion. Caf level social media performance of all campaigns also to be part of EOM (end of month) report
