Marketing Manager, Peter England Red

Job Description

Experience- 4-6years

Location- Bangalore

Education- Graduate

Skills- Marketing, Retail Marketing

Key Result Areas

Impact the Brand Financials

-Monitor the marketing budget and expenditure

-Monitor % Sales from new developments/innovations in current category or a new category

-War on Costs

Understand, Define & Continuously track evolving consumer needs

-Define & track the targeted customer in terms of demographic & psychographic profile

-Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

-Finalize selection of agency partners for execution of Marketing Plans

-Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View

- Ensure efficient Media Planning & Buying

Define Brand Positioning & build a system to monitor brand performance

-Based on the Target Group profile, work with the creative team to define the brand personality

-Define & maintain relevance of the value dimension of the brand- both tangible & intangibles

-Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning

Customer engagement

-Plan the marketing Campaign Effectiveness

-Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

-Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM

-Build Marketing Plans and Budget for executing on agreed objectives

-Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

-Agency Management

-Media plan effectiveness wrt reach and frequency

-Annual Brand Plan Process efficiency

Monitor competitive brand marketing activities

-Track market research data

-Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan