The Events Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, round tables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.
Requirements Key Responsibilities:
- Event Strategy & Planning:
- Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, round tables and corporate functions.
- Collaborate with internal teams to align event goals with business objectives and brand messaging.
- Identify target audiences and tailor event marketing strategies to engage and attract them.
- Event Promotion:
- Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.
- Design and produce promotional materials such as brochures, banners, and digital content.
- Develop partnerships and sponsorship opportunities to enhance event reach and impact.
- Ensure brand consistency and high-quality execution of all event-related materials and experiences.
- Post-Event Analysis:
- Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.
- Gather and analyse attendee feedback to inform future event planning and strategy.
- Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.
- Team Collaboration:
- Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.
- Coordinate with external agencies, designers, and contractors as needed to execute event plans.
Benefits Qualifications:
- Bachelor s degree in Marketing, Business Administration, or a related field.
- 3 to 6 years of experience in event marketing, with a proven track record of managing successful events.
- Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in event management software, CRM tools, and digital marketing platforms.
- Ability to travel as needed for events.
Preferred Skills:
- Experience in B2B event marketing.
- Knowledge of marketing automation tools (e.g., Zoho).
- Creative thinking and problem-solving abilities.
