Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant
Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed
Lead marketing of new product/feature launches, including internal and external and external communications and messaging
Oversee the email marketing and organic social media strategies for both brands
Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more
Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work
WHAT WERE LOOKING FOR
BA/BS degree
9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms
Minimum of 2 years of managing, coaching, and motivating direct reports
Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
You get things done: You re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
Interpersonal skills: You re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally
