Marketing Manager

We are seeking a dynamic Marketing Manager (ATL, BTL & Digital) with 5-7 years of experience to take charge of all marketing initiatives, including brand building, social media, digital campaigns, advertising, and creative projects. The person will report to Senior VP Revenue

Responsibilities :

Own the B2B marketing strategy, bringing your expertise and ideas to the role.
Conceptualize, plan, execute, and review the marketing strategy for the organization.
Taking ownership of marketing plans, budget allocations, channels, and content in order to deliver the B2B objectives, especially qualified leads generation.
Manage marketing budgets effectively and generate maximum ROIs
Build a user-centric & data-informed culture in the Marketing Team aligned with our business goals.
Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
Overseeing the development and implementation of collaterals, content, and aligned services in the areas of marketing, communications, and public relations.
Monitoring overall quality of brand messaging and actively evaluating progress and effectiveness of campaigns deployed.
Strategize and implement Brand Communications and PR communications on offline and online platforms.
Review and approve creatives, art, and copy developed by the teams, ensuring deliverables that effectively address marketing goals and challenges.
Collaborate with Sales/ Business Development teams to drive innovative customer acquisition.
Strategies for participation of top management in marketing and industry-based networking events and conferences as panelists, speakers or participation of company for attracting potential clients.
Research and identify opportunities where good work can be showcased in industry awards both nationally and internationally.
Coordinate with the operations team for submission of award nomination for the same.

Ideal Candidate :

Ability to optimize digital marketing campaigns to ensure best results in terms of leads and revenue.
Team leader with prior experience in leading successful marketing team & campaigns.
Preferably have worked in a digital marketing agency.

Requirements :

Post Graduate Degree in Marketing or Business
Strong analytical and project management skills
Experience running successful marketing campaigns
Solid knowledge of web analytics, Meta and Google Ads
Experience with CRM software
Leadership skills with the ability to set, prioritize and meet goals
Analytical mindset
Good written, oral communication, presentation and leadership skills
Relevant experience of 5-7 years

Salary :

Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role.