Job Description
We are looking for a motivated Senior Marketing professional responsible for creating/executing marketing strategies to increase customer base, revenue and brand presence.
You will be responsible to use combination of marketing channels and tactics, focusing on data driven decision making, experimentation and optimisation to achieve product growth. The role demands a deep understanding of digital marketing principles and the ability to analyse market trends and customer behavior to identify growth opportunities.
Education: MBA Marketing (preferable)
Experience: 8+ years
Key Responsibilities
- Go-to-Market Strategies: Define region-specific marketing plan that supports the regional (preferably US Market) and European market's sales strategy. Conduct market research and analysis to identify target segments, customer personas, and competitive landscape.
- Branding: Leading end-to-end branding and marketing of the product/service. Ensure consistent messaging across all marketing channels and touchpoints. Develop and execute branding initiatives to enhance brand equity and recognition.
- Campaign execution: Optimize and monitor campaign strategies across all marketing channels. Plan, execute, and optimize multi-channel marketing campaigns across digital (SEO, SEM, PPC, email, social media) and traditional channels (events, print, etc.). Create compelling content including webinars, whitepapers, case studies, blogs, and videos to support campaigns.
- Monitor and analyze campaign performance metrics to optimize conversion rates and ROI.
- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
- Execute high-converting marketing strategies based on data analytics.
- Lead paid search and social acquisitions including LinkedIn/Google etc.
- Use B2B marketing channels like events, conferences, thought leadership, b2b portals
- Launch or enhance referral marketing programs
- Drive SEO, digital marketing, social media, design, email marketing, and other marketing teams initiatives
Additional Attributes
Candidates within Delhi/NCR are highly preferred.
Shall possess a high degree of convincing skills.
Shall possess excellent communication, listening, negotiation & presentation skills,
Smart and dynamic personality.
Demonstrate ability to meet targets.
Industry Type: IT Services
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Requirements
Education: MBA Marketing (preferable)
Experience: 8+ years
Experience in SAAS-based industry.
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