Job Title: Senior Manager/Manager (Marketing), High School Programs
Reports to: Senior Director, High School Programs
Location: Ashoka University Campus, Sonipat/ New Delhi (Okhla)
Experience (in years): 8-12 years of functional experience in marketing & communication with reputed organizations in media (TV/print/ digital)/higher education/ EdTech & online learning platforms/ B2C digital businesses/ Marketing, Advertising, digital or social agencies
About Ashoka University: https://www.ashoka.edu.in/
About High SchoolPrograms:
Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School Students -both offline and online certificate programs. These include the prestigious YoungScholars Program (YSP), and Ashoka Horizons (online courses) as well as other new programs we launch & develop for this segment. Ashoka for High Schoolers is in an exciting early growth phase, offering a rich learning and high-growth environment for motivated and talented candidates, as we continue to build out exciting & impactful programmes for high schoolers in India and abroad.
- Ashoka YoungScholars Program (YSP), now in its 9th year is already the most prestigious summer program for high school students in the country, attracting talented and motivated students to an enriching & immersive college experience, across its 5 programs in liberal arts and sciences
- Ashoka Horizons, offers short-term, college-level, rigorous and innovative online courses to high school students, in India & abroad. Providing curious & motivated high schoolers with a deeper exploration of subjects, 21st-century skills and interests. Horizons was launched in 2020 and has been growing exponentially since.
Role and Responsibilities:
The Marketing Manager position plays in critical role in the growth of the High School Programmes. The person is responsible for overall marketing strategy, planning & execution of cross-media campaigns across web, digital, database marketing, content, social and events (offline & online) and carries the responsibility for building brand awareness, brand consideration and programme enrollments across the high school programmes portfolio.
The role comes with the following responsibilities:
- Mapping the high school market in India (size, structure& growth) and developing rich & actionable insights from the target audiences (high schoolers, parents, educators and counsellors). Translating insights into new growth initiatives that significantly contribute to growth.
- Developing a portfolio of relevant, motivating and differentiated programmes/ courses for the target audience
- Developing the annual marketing plans including targets, activity calendar, budgeting & performance metrics across digital, social, email, events and PR
- Internal and external (vendor/agency) coordination in developing &executing planned activities.
- Ideation, planning and execution of ongoing campaigns and cross-media activities to achieve defined targets (measured by applications, registrations and enrolments)
- Measuring and reporting the performance of the different marketing campaigns; and assessing the effectiveness against goals. Fine-tuning and revising activities in real-time to optimize marketing performance.
- Building and nurturing a high-performance marketing team with expertise in digital, social, events and content marketing.
Qualifications:
- Master's degree and/or Degree in Advertising/ Marketing/ Communication from a top-tier institution
- 8-12 years of functional experience with media (TV/print/ digital), higher education/ EdTech & online learning platforms/ B2C digital businesses/ Marketing, Advertising, or digital/social agencies. Preference would be given to Ashoka/ YIF/ YSP alumni.
- Demonstrated ability in strategizing, planning & executing growth-driven cross-platform campaigns.
- Deep interest in and passion for education, is a pre-requisite to apply for the role.
Skills Required:
- Hands-on technical experience in planning & executing cross-platform campaigns with demonstratable examples of delivering on targets.
- Deep expertise in digital, social and email campaign development & execution (FB, Insta, LN, YouTube, HubSpot, Mailchimp etc)
- SEO/SCM expertise desired
- Very strong communication skills (written & verbal Englishlanguage skills)
- Exceptional creativity and design aesthetics
- Combines strategic, analytical and creative skills effortlessly.
- Self-starter (entrepreneurial), result-driven, high performer
- Excellent Excel Skills& Data analysis skills
- Interpersonal skills, ability to collaborate and work effectively across different internal& external stakeholders.
Application Submission Process:
Submit your application to Ashoka University's High School Programs Team to ensure your candidacy receives the attention it deserves, kindly follow the application submission process outlined below:
Prepare an Updated CV: Showcase your professional accomplishments, skills, and experiences in an updated curriculum vitae.
Submit Your Application: https://forms.gle/FY7JV1uzqTBuqVq46
- Last compensation received: We value your expertise and acknowledge the importance of fair compensation.
- Expected salary: Share your aspirations for growth and remuneration.
- Notice period: Inform us of the time required to transition from your current role,
Adherence to Deadlines: To ensure fairness and efficiency, please submit your application by 10th June 2024 (Monday). Applications received after the deadline will not be considered.
