Job Description
Job Description / Responsibilities As a Marketing Manager in the fire and safety industry one will play a pivotal role in strategizing, executing, and optimizing marketing initiatives to promote BlueScope products and services.
Responsibilities:
Developing Marketing Strategies: Formulate innovative marketing strategies aligned with business objectives to enhance brand visibility and market share within the fire and safety industry.
Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities. Utilize insights to refine marketing strategies and product positioning.
Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns including digital marketing, print media, events, and trade shows. Coordinate with internal teams and external agencies to ensure campaign success.
Content Creation: Generate compelling content such as blog posts, articles, case studies, and whitepapers to engage the target audience and establish thought leadership in fire and safety solutions.
Digital Marketing: Oversee digital marketing activities including website management, SEO, SEM, email marketing, and social media to drive traffic, generate leads, and enhance brand presence online.
Lead Generation: Implement lead generation strategies to attract potential customers and nurture leads through the sales funnel. Collaborate with sales teams to optimize lead quality and conversion rates.
Collateral Development: Create marketing collateral such as brochures, presentations, and product datasheets that effectively communicate the features, benefits, and value proposition of our fire and safety products
Brand Management: Ensure consistency in branding across all marketing channels and communication materials. Safeguard the brand reputation by upholding high standards of quality and professionalism
Customer Engagement: Develop initiatives to foster meaningful relationships with existing customers, promote customer loyalty, and encourage referrals.
Performance Analysis: Monitor and analyze the performance of marketing campaigns, website traffic, and lead generation activities. Utilize data insights to optimize marketing strategies and maximize ROI.
Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and justify expenditures through clear ROI analysis.
