We are on the lookout for a dynamic and experienced Marketing Manager to lead our marketing endeavors and help us expand our reach and impact
The ideal candidate will have a passion for education and technology and possess a unique blend of strategic and analytical thinking to develop and execute marketing strategies effectively
Responsibilities:
Develop and implement comprehensive marketing strategies aimed at promoting our courses to the target audience, enhancing brand visibility, and increasing course enrollments.
Conduct market research to identify opportunities, competitor offerings, and target audience preferences and behaviors.
Collaborate with cross-functional teams, including sales, product development, and content creation, to optimize marketing outcomes.
Measure and report on the performance of all marketing campaigns, and assess ROI and KPIs.
Manage the marketing budget efficiently.
Lead SEO/SEM, email marketing, social media, and display advertising campaigns.
Develop and maintain partnerships with schools, universities, and professional organizations to extend outreach.
Organize and attend events, webinars, and workshops to promote our course offerings.
Qualifications:
Bachelors or masters degree in Marketing, Business, or related field.
Minimum 5 years of experience in marketing, preferably in the EdTech sector.
Proficient in digital marketing, including SEO, SEM, SMM, and email marketing.
Strong analytical and project management skills.
Exceptional verbal and written communication skills.
Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate, and motivate.
Knowledge of the Education sector and the challenges faced by learners is a plus.
What We Offer:
Competitive salary and performance bonuses.
Remote working options and flexible work hours.
Opportunities for professional growth and development.
A vibrant and inclusive work environment.
Comprehensive benefits package, including health, dental, and vision insurance, and paid time off.
