To forge close and strong partnerships with the agency`s key clients - providing influential market insight, creative guidance and being the port of call for client needs.
KEY RESPONSIBILITIES
- Inspire, coach lead and manage Account Managers, Creative teams and Executives
- Developing social media strategies, innovative and creative ideas and solutions for the projects Deliver regular feedback, analysis and reporting to the client to demonstrate how its social media initiatives are adding value to the brand
- Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively
- Align community development investment with communications calendar and ATL marketing / PR activity
- Work with Global / Trend / PR to ensure that community development opportunities are not missed
- Monitor relevant trends and competitor behaviour and report impact of social media on overall marketing campaign
- Research social media tools that can benefit the brand and implement were appropriate
- Influence overall company and business strategies by promoting adoption of social/community driven marketing
TARGET INDUSTRIES & EXP