The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our design and development services. This role requires a creative and analytical mindset to identify market trends, generate leads, and enhance our brand presence.
KEY RESPONSIBILITIES:
- Marketing Strategy: Develop and execute marketing plans and campaigns to promote our design and development services.
- Content Creation: Content Creation and Social Media Management: Create compelling content to cultivate our social media presence over LI, Facebook, X etc Monitor and analyse the performance of these marketing campaigns, providing regular reports and recommendations for improvement.
- Lead Generation: Identify and target potential clients through various marketing channels, including digital marketing, events, and partnerships.
- Market Research: Conduct market research to identify new opportunities, trends, and competitive analysis.
- Brand Management: Ensure consistent brand messaging across all marketing materials and platforms.
- Collaboration: Work closely with the sales and development teams to align marketing efforts with business goals.
- Events & Webinars: Plan and execute events, webinars, and other promotional activities offline and online to showcase our services and expertise.
QUALIFICATIONS:
- Bachelors degree in Marketing, Business Administration, or a related field. MBA (Preferred)
- 5+ years of experience in marketing, preferably in the software development or IT services industry.
- Strong understanding of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
- Excellent written and verbal communication skills.
- Exposure or knowledge of marketing software and tools, such as Google Analytics, HubSpot, MailChimp, etc
- Creative thinking and problem-solving abilities.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with Inbound and outbound marketing
Preferred Skills:
- Exposure or Knowledge with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator).
- Familiarity with software development processes and terminology
