Arlo Wynwood
Miami, FL
Full Time
or
Arlo Hotels an independent lifestyle hotel is now actively seeking a dynamic Marketing Manager
. Are you someone who is
passionate about people,
driven by purpose, and
clever in your approach If so keep on reading!! Here at Arlo we strive to create a sense of awe that leaves those we touch wanting more..
Known for its colorful murals, art deco, hip vibe, and Miamis best nightlife scene, Wynwood is the citys most vibrant district and is home to Arlo Hotels latest property.
Hopeful street artists come from near and far to tag their names on the walls of Wynwood; to stand alongside some of the worlds best-known street artists. The surrounding streets of Wynwood feature warehouses that have been converted to art galleries, restaurants, late-night bars, artisan shops, and boutique clothing stores. Just 20 minutes from South Beach, Wynwood offers the ideal Miami urban escape.
Launching its fifth hotel in the portfolio, Arlo continues to break ground, literally and figuratively, with the first hotel in the Wynwood district. The 217-room property, located at 2217 NW Miami Court, opened in November 2022. The hotel consists of 9 floors including a Penthouse suite, a spectacular rooftop pool with an outdoor bar, lounge chairs and four cabanas serving 360 views. The ground floor consists of a lobby lounge, retail shelves, grab and go bodega, as well as full-serviced counter lobby bar and restaurant with indoor/outdoor seating. There will be a separate entertainment area, located on the northeast side of the property. The 3rd floor plays host to an outdoor courtyard with a bar and beer garden, a gallery space that concerts into two flex spaces, a game room which can be converted into a private room, interior bar with lounge spaces, a fitness room, exterior yoga deck, and a hospitality suite.
To bring the art vibes of Wynwood to the property, Arlo Wynwood has interior artwork in collaboration with Indie Walls (an art curator of new and upcoming local artists) and an exterior façade which will feature graffiti and artwork by local Miami-based artists.
Summary Description
This position is responsible to deliver unique, memorable and world class experiences, communication and marketing strategies to our guests and partners, while delivering consistent, innovative and efficient operations. This role provides leadership to, assists with strategic marketing direction to, and is responsible for contributing to the success of all of Arlo Hotels Venues.
Responsibilities And Authorities
- Always treats guests with courtesy and respect in a variety of situations.
- Displays honesty & integrity.
- Is an inspirational leader able to motivate team members to be consistently engaged in serving others, always looking for that opportunity.
- You build strong partnerships with internal customers and outside vendors
Specific Duties
- Provide account management and project management for creation, planning, and coordination of brand and corporate initiatives; responsible for ensuring accurate execution of partner and sponsor activations and events, including communications across all hotel departments.
- Assist in executing comprehensive strategy for marketing dept planning, including budgeting, calendar planning, communication, agency execution, evaluation, optimization, etc.
- Directly report to Head of Brand Marketing and work in conjunction with Director of Marketing, Marketing team, Vice President of Operations, on property General Managers, on property F&B team, and on property Programming Coordinator to ensure goals are properly met across each hotel and communication is aligned between brand & properties to be as seamless as possible.
- Plan and coordinate, as well as be present to assist with, on-premises events, ensuring accurate execution of partnership & internal activations to maximize impact of new and existing sponsors.
- Manage VIP and influencer exchanges, reservations and general communication related to each
- Work closely with Director of Marketing and Director of Ecommerce on advertising creative and placement, internet marketing, social media execution, sweepstakes, including on property signage email marketing that will market the guest experiences and Partnerships created. All creative must have approval from Head of Brand Marketing prior to distribution.
- Work collaboratively with cross functional teams, Director of Marketing, Director of Ecommerce, and Graphic Design team in order to achieve departmental goals
- Work closely with food & beverage teams on property level to manage marketing calendar and communication, create marketable guest experiences holidays and special occasions such as but not limited to Halloween events, NYE, 4th of July, etc.
- Monitor production of all accounts that have partnership/programming/marketing agreements and evaluate market initiatives to ensure there is a ROI and relevance.
- Draft content and/or respond to brand emails related to communications and marketing and to assist larger teams
- Collaborate with marketing team with creative needed (on property signage, email marketing, digital marketing, etc.) Any creative must have approval from Head of Brand Marketing prior to distribution.
- Create and plan to have strategic initiatives based upon overall calendar, geographic cultural events & venue needs
- Work in conjunction with marketing team and media partners to track and measure success of PR initiatives, digital marketing initiatives, and other ROI driven actions
- Monitor competitors programming and venue activities
- Responsible, with Director of Marketing to create templates for event master worksheets (e.g. Event Overview and One Sheet) and management of documents in organization tool (Box, etc)
- Provide reporting and success metrics data when needed, formats and templates to be determined with Director of Marketing and Head of Marketing.
- Inspires & lives the Arlo culture; understands, communicates, and acts in accordance with Arlo Hotels core values and demonstrates their connection to the success of the business.
- Champion innovation and change; create an environment in which creativity and innovation are the norm and change is not only accepted but encouraged.
- Partner and collaborate with others, proactively seeks input from others, leveraging diversity and individual expertise.
- Acquire and utilize all available consumer data, industry trends, and venue stats to drive tactics.
- Manage activation process and platforms (including website content, guest facing communication: including email, in room, and text), and internal communication for consistently excellent execution across the organization.
- Executes against Key Performance Indicators for brand activations, which may include, however not limited to brand impressions, consumer engagement, product sales, maximizing ROI sponsor retention, etc.
- Meet or exceed marketing and programming goals set forth including assisting in general marketing related needs not listed above; KPIs to be set by Head of Brand Marketing.
- Cooperates and communicates with Brand, Operations and Property teams.
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