1. Website Management
- Oversee the development, maintenance, and continuous improvement of the company website.
- Ensure website content is current, engaging, and accurately reflects our services and achievements.
- Implement SEO strategies to increase website traffic and improve search engine rankings.
2. Social Media Branding
- Develop and execute a comprehensive social media strategy to enhance our brand presence on platforms such as LinkedIn, Twitter, Facebook, and Instagram.
- Create and curate engaging content that showcases our work, culture, and values.
- Monitor social media channels, respond to inquiries, and engage with followers to foster community growth.
3. Positioning and Brand Value Creation
- Define and articulate our brand positioning to differentiate us in the competitive landscape.
- Develop and implement marketing campaigns that build brand awareness and establish our company as an industry leader.
- Collaborate with internal teams to gather insights and create compelling narratives around our projects and success stories.
4. Talent Attraction and Retention
- Design marketing initiatives aimed at attracting top talent to join our team.
- Highlight our company culture, employee benefits, and career growth opportunities through various marketing and public channels.
- Work closely with HR to create campaigns that promote talent loyalty and retention.
- Collaborate with HR to develop internal newsletters and other communication materials to foster a cohesive company culture.
5. Showcase Our Work
- Develop case studies, white papers, and blog posts that highlight our projects and expertise.
- Utilize various multimedia formats, including videos and infographics, to showcase our achievements.
- Coordinate with clients to secure testimonials and success stories that demonstrate our value.
6. Vendor Management
- Identify and shortlist external vendors for services such as graphic design, social media campaigns, website design, and other marketing activities.
- Reach out to different agencies, review their proposals, and negotiate contracts.
- Oversee the execution of plans with external vendors to ensure quality and alignment with company goals.
7. Representation and Advocacy
- Plan and execute non-digital marketing activities such as print advertising, and event sponsorships.
- Organize and participate in industry conferences, trade shows, and networking events to promote the companys brand and establish industry presence.
- Build and maintain strong relationships with key stakeholders, including academic institutions, industry partners, and government bodies.
8. Industry Engagement and Trend Awareness
- Stay updated with the latest marketing trends and technologies.
- Engage with industry experts and leverage their insights to enhance marketing strategies.
- Use the latest technologies to showcase the company brand effectively.
Required Skills
1. Creativity and Design
- Great taste for creativity and design to ensure high-quality marketing materials.
- Ability to evaluate and select external vendors for creative services.
2. Analytical and Data-Driven
- Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Hootsuite).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
3. Project Management
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Ability to work collaboratively with internal teams and external vendors.
4. Public Speaking and Representation
- Excellent public speaking and presentation skills.
- Confidence and professionalism in representing the company at various high-profile events.
QUALIFICATIONS - Bachelor s degree in marketing, Business Administration, Communications, or a related field.
- 8+ years of experience in marketing, with a focus on digital marketing, and brand management.
- Experience in the IT or software development industry is a must.
