Marketing Manager

This profile is for our prime Client for (Beauty & Personal Care Division)

Marketing Manager

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Roles & Responsibilities:

Marketing Strategy Development: Develop and implement a cohesive marketing strategy that aligns with the company's goals and objectives, along with creative consultants

Identify target markets, customer segments, and key messaging to effectively position the brand

Continuously analyze market trends, competitor activities, and customer insights to refine marketing strategies

Brand Management: Maintain the brand's identity, voice, and messaging as developed by the branding agency across all marketing channels

Develop and execute brand campaigns that resonate with the target audience to build brand equity

Digital Marketing: Collaborate with the chosen digital marketing agency and oversee campaigns across various platforms, including social media, email, SEO/SEM, and digital advertising

Optimize the company's website and e-commerce platform for search engines and user experience

Utilize data analytics to measure and optimize digital marketing performance

Monitor and optimize advertising spend to ensure a suitable return on investment (ROI)

Content Creation: Collaborate with the social media management agency and oversee the creation of engaging and relevant content, including images and video content, blog posts, social media posts, and email newsletters

Collaborate with designers, writers, and other creative professionals to produce high-quality content

Social Media Management: Develop and execute a social media strategy to increase brand visibility and engagement, in collaboration with the social media management agency

Manage and grow the company's social media presence on platforms including Instagram, Facebook, Twitter, YouTube, and LinkedIn

Monitor social media trends that are suitable for the company's brand persona

Customer Relationship Management (CRM): Develop loyalty programs and initiatives to increase customer retention and lifetime value

Analyze customer data to identify opportunities for personalized marketing and upselling

Engage in customer interactions and respond to customer inquiries and feedback

Public Relations and Influencer Marketing: Develop and execute PR strategies to generate positive media coverage and enhance brand reputation

Build relationships with beauty editors, bloggers, and influencers to amplify brand reach

Coordinate events, product placements, and collaborations with influencers and media partners

Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources

Monitor marketing expenditures and provide regular updates to senior management and founder

Identify cost-saving opportunities without compromising marketing effectiveness

Prepare regular reports on marketing performance, key metrics, and ROI