Roles & Responsibility:-
As a Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our product and enhance our brand's visibility and awareness. This role requires a string passion for jewelry and an understanding of Luxury market. This role involves creating marketing plans, analyzing market trends, and diving successful marketing campaigns to achieve business goals.
- Strategic Planning: Develop and execute marketing strategies that align with company's objective and business goals.
- Identify and analyze market trends, competitor activities, and consumer preferences in the luxury jewelry sector.
- Campaign Management: Plan, coordinate, and oversee marketing campaigns across various channels, including digital, print, events, and public relations
- Establish campaign objectives, budgets, and timelines and monitor progress.
- Product Positioning: Collaborate with product development teams to ensure that jewellery collections are aligned with market demand and brand positioning.
- Develop strategies to differentiate our products in the competitive jewellery market.
- Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns.
- Optimize digital efforts to drive website traffic, online sales, and customer engagement.
- Brand Management: Maintain and strengthen the company's brand image, identity, and values.
- Ensure all marketing materials and messaging adhere to brand guidelines and reflect a luxury aesthetic.
- Market Research and Analysis: Conduct in-depth market research to understand consumer behavior and preferences.
- Use data and insights to make informed marketing decisions and adapt strategies as needed.
