We are seeking an experienced and dynamic Senior Marketing Manager to lead our marketing efforts for IT services
The ideal candidate will have a proven track record in creating and executing successful marketing strategies, driving brand awareness, and generating leads within the IT services industry
Key Responsibilities:
Develop and implement comprehensive marketing strategies to promote our IT services.
Lead and manage marketing campaigns, including digital marketing, content marketing, email marketing, and social media marketing.
Analyze market trends and competitors to identify opportunities for growth and differentiation.
Collaborate with sales teams to align marketing strategies with business objectives and drive lead generation.
Create compelling and informative content, including whitepapers, case studies, blogs, and presentations.
Manage the company s online presence, including website, SEO, and social media channels.
Measure and report on the effectiveness of marketing campaigns, using data and analytics to optimize performance.
Build and maintain relationships with industry influencers, partners, and media.
Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
Qualifications:
Bachelor s degree in Marketing, Business, or a related field (MBA preferred).
8+ years of experience in marketing, with a focus on IT services or technology sector.
Proven experience in developing and executing successful marketing strategies and campaigns.
Strong understanding of digital marketing tools and platforms, including SEO, SEM, email marketing, and social media.
Excellent written and verbal communication skills.
Ability to analyze data and use insights to drive marketing decisions.
Strong leadership and team management skills.
Creative thinker with the ability to develop innovative marketing ideas.
Preferred Skills:
Experience with marketing automation tools (e.g., HubSpot, Marketo).
Knowledge of content management systems (CMS) and customer relationship management (CRM) software.
Experience in brand management and public relations.
Familiarity with the latest trends and best practices in digital marketing and IT services.
