About Us:
Saras AI is the world's first AI-only higher studies institute based in the United States. We are on a mission to create the most student-centric higher education institution globally, offering degrees exclusively in AI for both students and working professionals. Our founding team comprises industry experts from the US and India, united by a shared vision to make high-quality AI education accessible to everyone, with a personal touch of humanity.
Job Description:
We are looking for a passionate and creative Marketing Lead with 5+ years of experience to join our growing team. You will play a key role in executing our content strategies, enhancing our social media presence, and helping us engage with our AI-focused audience. This is an excellent opportunity for someone with a creator mindset who is eager to gain hands-on experience in a fast-paced environment.
This is an in-office role based out of Gurugram.
Must have B2C experience
Highly preferred candidates from EdTech Industry
Key Responsibilities:
- Assist in ideating, creating, and publishing content across our social media channels.
- Collaborate on content plans that align with our broader social, brand, and business objectives.
- Generate creative, on-brand content that resonates with our target audience and adheres to our tone of voice.
- Monitor and engage with key social media trends, ensuring our content remains relevant and impactful.
- Develop compelling copy for social media posts, ensuring excellence in grammar, storytelling, and attention to detail.
- Analyze and report on content performance, providing insights that help inform future content strategies.
- Maintain quality control by reviewing content against brand guidelines before publication.
- Coordinate and manage multiple projects in a fast-paced, dynamic environment.
- Proactively engage with stakeholders at various levels to ensure alignment with organizational goals.
Desired Skills and Qualifications:
- A creator mindset with experience generating content from ideation to execution.
- 5+ years of experience in social media, content creation, or a related field.
- A solid understanding of social media platforms, algorithms, and audience engagement tactics.
- Strong copywriting skills with an eye for detail and grammar.
- Ability to identify and capitalize on emerging social media trends.
- A data-driven approach to evaluating content performance and applying insights to improve future content.
- Excellent time management skills and the ability to juggle multiple tasks simultaneously.
- A proactive and independent work ethic, with the ability to take initiative while adhering to company guidelines.
- Ability to collaborate effectively with stakeholders from various organizational levels.
Preferred Experience:
- Previous experience working in social media or content creation roles.
- Strong familiarity with AI, technology, or education-related content is a plus.
- Seniority Level
- Mid-Senior level
- Industry
- Higher Education
- Employment Type
- Full-time
- Job Functions
- Marketing
- Skills
- Social Media Marketing
- Digital Media
- Digital Marketing
- Digital
