About Us
Zapcom is a global Product Engineering and Technology Services company, specializing in bespoke, customer-centric solutions across industries like BFSI, e-commerce, retail, travel, transportation, and hospitality. Headquartered in the US, with a presence in India, Europe, Canada, and MENA, we excel in transforming ideas into tangible outcomes using AI, ML, Cloud solutions, and full-stack development.
At Zapcom, we value accountability, ownership, and equality, empowering you to excel. We listen to your aspirations and provide the support needed to achieve them. Our diverse, collaborative culture ensures every voice is heard, driving innovation and business value. With global opportunities and expansion plans, now is the perfect time to join our team. Work on impactful projects that shape the future. Apply today and be part of something extraordinary!
We are seeking an experienced and strategic Marketing Manager to drive our thought leadership initiatives and Account-Based Marketing (ABM) efforts. This role is perfect for a professional with a strong IT background who thrives in the B2B landscape, particularly in tech-driven environments. As the Marketing Manager, you'll be instrumental in positioning Zapcom as an industry leader, creating impactful, high-level events, and executing customized ABM campaigns to nurture key accounts.
Key Responsibilities
- Develop and execute thought leadership events that highlight Zapcom's industry expertise and innovation.
- Lead ABM strategies, targeting high-priority accounts with customized campaigns.
- Collaborate with sales and product teams to align ABM efforts with sales objectives.
- Create and manage content that drives engagement, including whitepapers, webinars, and executive briefs.
- Track, measure, and analyze ABM and event performance to optimize future campaigns.
Key Qualifications
- 5+years of experience in B2B marketing within IT or tech sectors
- Experience launching GTM strategies in EU, North America, MEA
- Proven expertise in thought leadership events and account-based marketing.
- Strong project management skills and ability to collaborate across teams.
- Experience in executing and measuring strategic B2B campaigns.
- Excellent communication skills with a data-driven approach to marketing.
