Marketing Intern

Organization Description:

Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form. The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug. The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.

Job Description:

The specific responsibilities of the position holder will be (though not restricted to) the following:

To develop a deep understanding about the Company's Products, Sales operations and our competitors.

To come up with the consumer insight and contribute in the external market research and events. Perform in-house research for the first month capturing important information for the market study:

List the potential buyers for (B2B) and /or B2C Channels.

Perform customer profiling about end-buyers of rugs; Identify business opportunities and evaluating their position in the industry;

Search for Trade Fair Opportunities, potential Partners, potential clients;

Research about customer habits, trends, efficient communication;

Search for media to communicate about Jaipur Rugs and precise journalists dealing with the relevant topics;

Contribute to Social Media Marketing

Work with ongoing projects for marketing team for client attention Desired Candidate Profile:

Excellent English language skills

Very good communication skills

Knowledge of other foreign languages will be an add on.

Undergraduate or Post-graduate in one of the relevant fields: Business Administration, Marketing, CRM

Exposure towards market research projects will be an add-on.

Ability to contact potential clients, partners as well as media.

Team-oriented

Enjoys working in an informal environment with a growing company culture

Willingness to work from time to time over extended hours in order to achieve goals set by managers or customers