Marketing Executive

We are looking for a dynamic and creative Marketing Executive to join our team in Gurgaon. The ideal candidate will have a passion for marketing and a proven track record in various marketing functions including lead generation, social media management, content creation, and digital marketing. This role requires a hands-on individual who can effectively manage and execute marketing strategies to drive growth and brand awareness.

Key Responsibilities:

Lead Generation:

- Develop and implement strategies to generate high-quality leads.

- Monitor and analyze lead generation campaigns to improve performance

Social Media Management:

- Create, curate, and manage all published content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

- Develop and execute social media campaigns to enhance brand awareness and engagement.

- Track and report on social media metrics to measure the effectiveness of campaigns.

Email Marketing:

- Design and execute email marketing campaigns.

- Write compelling email content to drive engagement and conversions.

- Analyze email marketing performance and optimize campaigns for better results.

Content Creation:

- Create high-quality content for various channels including blogs, websites, and social media.

- Collaborate with the design team to produce engaging multimedia content such as images, videos, and graphics.

YouTube Video Management:

- Plan, create, and upload engaging video content for our YouTube channel.

- Optimize videos for SEO to increase visibility and viewership.

- Monitor and analyze the performance of video content and make improvements as needed.

Image and Video Editing:

- Edit and enhance images and videos for various marketing campaigns.

- Use image and video editing tools to create visually appealing content.

Required Experience and Skills:

- 2 to 3 years of experience in marketing, specifically in lead generation, social media management, email marketing, and content creation.

- Strong knowledge of social media platforms and best practices.

- Excellent email writing skills with a knack for creating engaging content.

- Experience with video content creation and management, particularly on YouTube.

- Proficiency in image and video editing software (e.g., Adobe Photoshop, Adobe Premiere Pro, Final Cut Pro).

- Strong analytical skills to track and measure the success of marketing campaigns.

- Excellent communication and interpersonal skills.