Vacancy Name Marketing Executive
Country India
Office Location Gurgaon (Hybrid)
About Us Flexible/Agile Working: This role can be performed with a hybrid working arrangement which balances working from home and your contracted office. It is expected that regular attendance in the office will be required in line with team needs.
Join RICS and shape the world's landscapes with innovation and integrity.
We are a global leader in shaping the built and natural environments. With 134,000 members worldwide and offices in key financial markets, we set the highest standards in land, real estate, construction, and infrastructure. Through innovation and trusted data, we drive positive change for present and future generations.
Role Purpose and Key Responsibilities As a Marketing Executive, you will sit within RICS Global Marketing Team and play a pivotal role in planning and executing comprehensive marketing strategies that encompass membership acquisition/retention marketing, product marketing and brand marketing.
Your primary focus will be on driving business growth, generating leads and promoting RICS key themes and brand messaging. You will develop, implement, analyse, and report on individual marketing campaigns with an emphasis on engagement, membership growth and revenue generation.
- Collaborate with the wider marketing team to contribute to the development of the annual marketing plan
- Create customer journeys through integrated activities that encompass membership retention, acquisition marketing, product marketing, and brand marketing
- Develop and execute integrated marketing plans, leveraging data and insights, and regularly measure and report campaign performance to the marketing team and relevant stakeholders
- Develop content-based marketing activities to support business growth
- Create and execute demand generation and awareness campaigns taking a leading role on content development and distribution
About You
- Broad marketing experience, with proven experience in developing and executing omni-channel marketing campaigns for a B2B or B2C audience
- Solid track record of developing and implementing marketing plans
- Excellent copywriting and proofreading skills
- Proficiency in digital analytics with an ability to report on campaign activity and present results and recommendations
Rewards and Benefits
- Comprehensive healthcare coverage including private medical insurance.
- Life assurance for financial security
- Provident Fund Pension
- Annual leave of 24 days plus public holidays for a healthy work-life balance.
- Generous time off policies including maternity, paternity, moving house leave, marriage/civil partnership leave, volunteering, and wellbeing days.
Equal Opportunity Employer - RICS is an equal opportunity employer committed to diversity and inclusion. We welcome candidates from diverse backgrounds, as we believe that our differences drive our performance.
Please speak to us if we can support you with any adjustments to our recruitment process.
Candidates will need to have the correct right to work in the country the role resides in.
