Marketing Executive - Retention

Early Applicant

1-3 Years

Job Description

Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
Collaborate with cross-functional teams to improve player retention, and value proposition and drive business growth.

Qualifications

1 to 3 years working in D2C User retention and engagement
Should have hands-on experience using one of the Marketing automation tools (MoEngage, Clevertap, Webengage/ any relevant marketing automation platforms) in building and managing user journeys.
Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing
Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated
Experience in the gaming industry will be a plus.
Experience working cross-functionally with growth, creative & data teams
Intermediate MS Excel skills with a good knowledge of MS Excel formulas, a decent knowledge of Databases, SQL, and Tableau will be an advantage.