Mintel is the world's leading market intelligence agency. With offices around the world we take a global view on what is happening in the space of CPG innovation. We offer our clients a unique perspective on the future of the consumer landscape and a clear roadmap to navigate it with.
As a Marketing Executive focusing on operational activities, events, and webinars, you will be responsible for coordinating and executing a variety of marketing initiatives. Your primary focus will be on organizing successful events/tradeshows and webinars that align with the company's strategic objectives. You will collaborate with cross-functional teams to ensure seamless execution and contribute to enhancing the company's brand presence.
What You Will Be Doing
- Event Planning and Execution:
- Coordinate all aspects of event/tradeshow planning, including location selection, logistics, vendor management, and on-site coordination.
- Develop and maintain event timelines and post-event evaluations to measure success.
- Webinar Management:
- Plan, organize, and execute engaging webinars to reach target audiences and drive lead generation.
- Work closely with content creators and subject matter experts to develop compelling webinar content.
- Operational Support:
- Provide operational support for marketing initiatives, ensuring seamless coordination with internal teams and external partners.
- Assist in the creation of marketing collateral, including presentations, brochures, and promotional materials required for events and related activities
- Data Analysis and Reporting:
- Monitor and analyze event and webinar performance metrics, providing insights to enhance future strategies.
- Prepare regular reports on the effectiveness of marketing initiatives, with a focus on continuous improvement.
- Social Media Coordination: Collaborate with the social media team to promote events and webinars across various platforms, ensuring a consistent and engaging online presence.
- Attendee Engagement and Follow-up:
- Implement strategies to maximize attendee engagement during events and webinars, such as interactive sessions, Q&A segments, and polls.
- Coordinate post-event follow-up activities, including thank-you emails, surveys, and nurture campaigns to convert leads generated from events.
What We Are Looking For From You
- Bachelor's degree in Marketing, Business, or a related field.
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Detail-oriented with the ability to multitask and meet deadlines.
- Basic understanding of marketing principles and strategies.
- Proficiency in Microsoft Office
We Hope You'll Like Our
- Culture that supports true collaboration whilst embracing remote working.
- Flexi-time start and end times.
- Blended (office/home) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they've learned.
- Social events, both within the department and across the company.
- Home office IT equipment allowance, as the working model will be a blend of office and home working.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employee 2 days leave per year to join local volunteering activity organised by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
- Beautifully designed offices to foster collaboration and fun.
Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.
