Plan integrated B2B marketing campaign strategies and execute key programmes - with the aim of acquiring and retaining customers.
Manage the implementation, tracking and measurement of marketing campaigns on time and within budgets, and report those to management regularly
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
Ensure accuracy of marketing materials and provide formal sign off if necessary. Write, edit and proofread copy for promotional materials within marketing campaigns
Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels
Maintain regular measurement of the ROI of campaigns - Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Collect and use data to inform new campaigns and the evaluation of existing campaigns
