The Marketing Executive (Digital) plays a crucial role in developing, implementing, and managing marketing campaigns that promote the organization and its products or services. This position involves creating and executing digital marketing strategies, utilizing various online channels to increase brand awareness, generate leads, and drive sales. The Marketing Manager ensures that the digital marketing efforts align with the overall marketing objectives and contribute to the companys growth.
Key Responsibilities:
- Develop and execute digital marketing campaigns to drive brand awareness, engagement, and traffic
- Oversee the creation and implementation of digital content and online advertising
- Utilize analytics tools to assess the performance of digital marketing efforts and make data-driven decisions
- Manage and optimize SEO/SEM strategies to enhance online presence and visibility
- Monitor and improve the companys website and digital assets for an optimal user experience
- Collaborate with internal teams to create landing pages and optimize user funnels
- Plan and manage social media platforms to enhance brand awareness and engagement
- Conduct market research to stay updated on industry trends and competitors digital strategies
- Develop and manage email marketing campaigns to nurture leads and customers
- Monitor and analyze the performance of online marketing activities and provide insights and recommendations
- Manage digital marketing budgets and allocate resources effectively
- Stay updated on digital marketing best practices and emerging trends in the industry
- Track and report on key digital marketing metrics and KPIs
- Collaborate with external agencies and vendors for digital marketing initiatives
- Lead, mentor, and develop a high-performing digital marketing team
Required Qualifications :
- Bachelors degree in Marketing, Business Administration, or related field
- Proven work experience as a Digital Marketing Manager or similar role
- Demonstrable experience in developing and implementing digital marketing strategies
- In-depth knowledge of various digital marketing channels and best practices
- Experience with web analytics tools (e.g., Google Analytics, WebTrends)
- Proficiency in SEO/SEM, social media advertising, and content marketing
- Familiarity with email marketing platforms and marketing automation tools
- Strong analytical and project management skills
- Exceptional communication and interpersonal abilities
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment
- Experience in identifying target audiences and creating digital campaigns that engage, inform, and motivate
- Understanding of broader marketing strategies and how digital fits into the overall marketing mix
- Experience in team management and leadership
- Certification in Digital Marketing or relevant field is a plus
