Marketing Executive

Position Title: Marketing Executive

Location: Goregaon, Mumbai

Job Type: Full-time

About the Role:

We are looking for a dynamic and results-oriented Marketing Executive with 1-2 years of experience to join our growing team. The ideal candidate will have a strong passion for digital marketing, hands-on experience with performance advertising, and a proactive approach to driving marketing initiatives that support business growth.

Key Responsibilities:

1. Marketing & Growth Strategies:

- Assist in the development and execution of marketing and growth strategies to increase brand visibility and customer engagement.

- Support the execution of campaigns across multiple digital channels to drive business objectives.

2. Performance Ads Management:

- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook, Instagram), and LinkedIn.

- Monitor ad performance, track KPIs, and provide regular reports on campaign effectiveness, making adjustments for optimal ROI.

3. Email Marketing:

- Plan, execute, and analyze email marketing campaigns, including segmentation, personalization, and list management.

- Collaborate with content and design teams to create compelling email copy and visuals to drive engagement.

4. WhatsApp Marketing:

- Develop and manage WhatsApp marketing campaigns to engage with customers directly.

- Implement automated workflows, respond to customer inquiries, and ensure timely follow-ups.

5. Website Management:

- Support website content updates, ensuring that the site reflects the latest marketing materials and product information.

- Work with cross-functional teams to optimize the website for performance and user experience.

6. Research & Analysis:

- Conduct competitive analysis and research to understand market trends, consumer behavior, and competitor strategies.

- Provide actionable insights to improve marketing strategies and campaigns based on data-driven analysis.

7. SEO Understanding:

- Have a basic understanding of SEO principles and best practices.

- Collaborate with the content team to ensure SEO optimization on web pages and marketing content.

8. Online Response Management (ORM) & PR:

- Monitor and respond to online mentions of the company, addressing customer queries and concerns on social media and review platforms.

- Support public relations efforts to enhance brand reputation and build strong media relationships.

Key Requirements:

Work Experience: 1-2 years of hands-on experience in digital marketing, including performance ads, email marketing, and social media marketing.

Technical Skills:

- Experience with Google Ads, Meta (Facebook, Instagram), LinkedIn ads.

- Basic understanding of SEO and its application in digital content.

- Proficiency in email marketing platforms (e.g., MailChimp, HubSpot) and analytics tools (e.g., Google Analytics).

Communication Skills: Strong verbal and written communication skills with the ability to craft engaging content and respond professionally to customers and stakeholders.

Creative Mindset: Ability to think creatively and develop innovative solutions for marketing challenges.

Attention to Detail: Keen eye for detail, especially in campaign setup, reporting, and customer interactions.

Team Player: Ability to collaborate effectively with cross-functional teams, including sales, content, and design.

Preferred Qualifications:

- Familiarity with website management tools (e.g., WordPress, Shopify).

- Prior experience with WhatsApp marketing or other messaging platforms.

- Basic understanding of graphic design or experience working with design teams.

Why Join Us

- Opportunity to work with a passionate, creative, and dynamic team.

- Continuous learning and growth in digital marketing.

- Exposure to a wide variety of marketing channels and strategies.

If you're a motivated individual with a keen interest in digital marketing and a drive to help a company grow, we'd love to hear from you. Apply now and join us in making an impact!

Boomlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.