Marketing Executive - Acquisition (based in Dubai)

Our client in iGaming industry is in search of a skilled User Acquisition Executive with a proven history of significant mobile media buying. As a performance-oriented User Acquisition marketer, you'll be acquiring users for our brand in the rapidly expanding online sports betting and igaming sector. You'll achieve this by utilizing platforms like Facebook, Google, Apple and other self-serve programmatic ad platforms, as well as other acquisition channels to amplify our User Acquisition endeavours.

The User Acquisition Executive's responsibilities encompass handling substantial UA budgets, daily campaign launches and management, and fine-tuning creatives, keywords and various campaign elements.

Responsibilities:

• Oversee campaigns for user acquisition across platforms like Facebook, Google Ad networks, and various DSP networks.
• Manage acquisition strategies for different time fames using methods like Programmatic, SEO, social media and innovative approaches.
• Experiment with and create new targeting opportunities by analyzing campaign trends and industry insights.
• Devise, test and refine ad creatives to enhance their effectiveness.
• Refine UA campaigns according to specific objectives such as ROAS, CPI, CPA, CPD and more.
• Ensure daily campaign data monitoring and timely reporting.

Requirements:

• Hands-on campaign execution experience spanning 3-5 years or more.
• Proficiency in Facebook Ads, Google Ads, SEO and social media.
• Understanding of key metrics like CTR, CVR, CPI, ARPU, Retention and LTV.
• Prior experience in iGaming would be a valuable asset.
• Passionate about sports and/or casino.
• Fluent English and Hindi is mandatory.