We are seeking a dynamic and creative Marketing Engineer to join our team. The ideal candidate will bridge the gap between marketing and technology, leveraging technical skills to drive innovative marketing strategies and campaigns. The Marketing Engineer will collaborate with cross-functional teams, including marketing, product development, and sales, to develop and implement technology-driven solutions that enhance our marketing efforts.
Responsibilities:
Technology Integration:
- Evaluate, implement, and manage marketing technologies to optimize campaign performance.
Integrate marketing automation tools, analytics platforms, and other relevant technologies to streamline processes and enhance data-driven decision-making.
Data Analysis:
- Analyze and interpret data from various sources to gain insights into customer behavior, campaign effectiveness, and market trends.
Use data analytics tools to measure and report on key performance indicators (KPIs) to refine marketing strategies.
Web Development:
- Collaborate with web developers to create and optimize landing pages, microsites, and other web assets that align with marketing goals.
Ensure website and online content are user-friendly, optimized for search engines, and aligned with brand guidelines.
Marketing Automation:
- Design, implement, and manage marketing automation workflows to nurture leads and improve conversion rates.
Leverage marketing automation tools to create personalized and targeted communication across various channels.
Content Management:
- Work closely with content creators to ensure that marketing content is technically sound, optimized, and aligns with SEO best practices.
Implement content management systems to facilitate efficient content creation and distribution.
