(Marketing) Deputy manager/ lead

1.Planning marketing strategies & budgeting for brand verticals & products.

2. Hands on experience in ATL, BTL activations & digital marketing.

3. Good in media planning covering all domains. Have handled budget of 1CR+

4. Manage events such as product launches, exhibitions and photo shoots, supervising

advertising, product design and other forms of marketing.

5. Conducting marketing activities & working closely with distributors/partners &

business development teams to ensure value and visibility of the products.

6. Coordinating with partners (agencies) for lead generation activities such as mailers,

road shows and other campaigns.

7. Using Spreadsheets or Excel (pivot tables, vlookup etc) in addition to web analytics

to stay organized and monitor changes in product sales and identify opportunities

for improvement.

8. Knowledge of various platforms and online sales strategies and can be used to

conduct digital sales or website conversions.

9. Strategize the Digital marketing plan with focused targeting and implement it for

improved business results.

10. Planning digital marketing campaigns, including web, SEM, email, social media and

display advertising.

11. Preparation of MIS reports through proper analysis of Market Research data by using

marketing analytics tools and data mining techniques.

12. Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points.

13. Build comprehensive measurement and performance projection plans and build

performance reports that shape future strategy (Analytical performance

measurement).

14. Having the ability to multi-task, prioritize and successfully meet several deadlines at

once while maintaining attention to detail.

15. Content generation and content writing expertise.

16. Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid

content consumer would be handy)

Key Requirements:

Education: MBA / Post graduation in marketing.

Preferably from retail, consumer durable or real estate industry.

Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a

fast-paced, dynamic environment

Strong writing and verbal communications, including presentation skills

Identify best practice for online success & entry models for the brand whilst upholding

the brand equity

Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content

consumer would be handy)

Business acumen & comfort with funnel metrics, data and the ability to dive deep to

validate/disprove hypothesis