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PlumHQ

Marketing Data Analyst

PlumHQ
Early Applicant
  • 9 hours ago
  • Be among the first 50 applicants
Exp: 2-4 Years
Bengaluru / Bangalore, India

IT/Computers - Software

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Job Description

About Plum
Plum is transforming the employee benefits landscape with innovative, accessible, and affordable health insurance solutions. Join our mission-driven team as we redefine wellness in the workplace.

Role Overview
We're seeking a Marketing Data Analyst to support our marketing team with data-driven insights, reporting, and data enrichment. In this role, you'll be responsible for generating actionable insights, maintaining data accuracy, and providing detailed analysis to inform marketing strategies. If you have a passion for data analysis, business insights, and Excel, this role is for you!

Key Responsibilities:

    • Business Analysis & Reporting: Develop and maintain dashboards and reports to analyze marketing performance and ROI, providing insights for data-driven decision-making.
    • Data Management & Enrichment: Oversee data hygiene and enrichment processes, ensuring data quality and completeness for effective targeting and segmentation.
    • Excel & Data Analysis: Utilize advanced Excel functions (e.g., pivot tables, VLOOKUP, fuzzy lookup, complex formulas) to slice and dice data, uncover key insights, and suggest actionable
    • Insight Generation: Analyze large datasets to identify trends, patterns, and areas for optimization, contributing ideas for strategic marketing initiatives.
    • Cross-functional Collaboration: Partner with marketing, sales, and product teams to understand their data needs, enhance workflows, and enable informed decisions.
    • Process Optimization: Identify and implement improvements in data processes to drive efficiency, accuracy, and scalability.

Key Qualifications:

    • Bachelor's degree in Marketing, Business, Analytics, or a related field.
    • 2+ years of experience in business analysis, data management, or a similar role.
    • Proficient in Excel with advanced skills (pivot tables, complex formulas, data manipulation).
    • Strong analytical skills and experience turning data into actionable insights.
    • Knowledge of data visualization tools (e.g., Tableau, and Power BI) is a plus.
    • Excellent organizational skills and attention to detail, with a proactive approach to solving complex problems.

What We Offer

    • A high-impact role in a fast-paced, mission-driven company.|
    • Opportunities for career development and learning.
    • Flexible working environment and comprehensive benefits package.


More Info

Industry:IT/Computers - Software

Function:Marketing

Job Type:Permanent Job

Skills Required

Data Analysis
Pivot Tables
Business Analysis
ROI
Data Management
Vlookup
Data Visualization
Excel

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Date Posted: 27/11/2024

Job ID: 101633091

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About Company

PlumHQ
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Plum is a comprehensive employee benefits platform that provides group medical cover for start-ups, SMEs, and corporate organizations. We provide premium employee health insurance with no co-pay, no waiting periods, and no hidden terms and conditions.

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Last Updated: 27-11-2024 08:05:24 PM
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