- Serving as an expert for the acquisition, enrichment and cleansing of marketing data
- Ensuring you manage your workload effectively and follow agreed processes
- Understanding the importance of data and data management for privacy and marketing automation / CRM management and reporting
- Working with the Data Protection Officer to ensure compliance globally with legislation and best practice
- Ability to analyse data performance trends and report on these to stakeholders
- Experience using the following or similar data manipulation / visualisation tools ( PowerBI , Quicksite , Domo )
What we re looking for in you:
- Maintaining status updates in the project management tool to ensure visibility of new requests
- Responding to new requests by providing data summaries on what is available through existing sources and what options are available for further data acquisition if needed
- Using databases and other tools to identify companies and contacts matching campaign criteria, and adding these to the marketing database
- Making telephone calls to enrich data where needed, providing more clarity on the relevance of the contacts and companies
- Cleaning existing data by reviewing, editing, amending, updating, and removing where appropriate
- Working with colleagues in Business Systems and Sales Operations to ensure effective data transfer processes between marketing automation tools and the CRM, and partnering with marketing colleagues to create audience profiles.
- Analysing and identifying patterns over time to identify what s working vs not and reporting this to your manager and other stakeholders.
