Marketing Copywriter

Position: Marketing Copywriter

Location: Bangalore, India

About Born Good (Be Better Personal Care Private Limited)

Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Capital Ventures.

About the Role

We are looking for a full-time copywriter who will be part of our CORE team. The right candidate will be someone with 2-3 years of work experience as a content strategist and copywriter and who has a passion for storytelling. He or she will have the ability to write in a witty, articulate, and relatable way. The primary responsibilities include writing short form copy for social media, e-mail, ads, SMS, and WhatsApp in a tone of voice that is consistent with our brand. This is a full time in person role based out of Bangalore.

Key Responsibilities

Work with the brand marketing team to

• Write copy for social media posts, stories, and reels. This includes copy for the caption and on the creative.

Work with our performance marketing team to

• Ideate ad ideas and write ad copy that enables us to stand out from the crowd.
• Write copy for e-mails. This includes witty subject lines, concise e-mail bodies and everything in-between.
• Write copy for SMS & WhatsApp
• Continuously research and stay on top of trends
• As this is a startup, there will be other works from time to time.

Skills we are looking for

Hard Skills:

• Ability to write content that is clear, attractive and relatable.
• An ability to communicate more with fewer words.
• 2-3 years prior experience in copywriting for B2C brands / services.
• Prior experience in B2C space is a must and D2C is preferred.
• Strong command over written and spoken English.

Soft Skills:

• Being creative and a team player.
• Being well organized and process oriented.
• An attitude to learn and being very, very customer centric